Guide
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Guide
12 min
Managing Consent in Marketing Cloud Next: A Flow Builder's Guide
Marketing Cloud Next treats consent as a first-class data object — not a checkbox on a subscriber record. Here's how the data model works, and how to wire up a Flow that captures opt-ins correctly the first time.
Intermediate·1 week ago
April 17, 2026FlowMarketing CloudData Cloud
Guide
9 min
How Flows Power Marketing Cloud Next
Marketing Cloud Next makes Flow Builder a first-class orchestration surface for marketing automation. Here are the eight flow types — five net-new marketing triggers plus three platform types — and what they mean for Flow developers.
Intermediate·1 week ago
April 17, 2026FlowMarketing CloudData Cloud